Michael Rubin’s e-commerce company “Fanatics” has acquired Topps trading cards, sources confirmed.

Terms of the agreement were not available, but industry sources put the deal at roughly $500 million. It will include only Topps’ name and sports and entertainment division, not the company’s candy and gift cards line.

Fanatics’ trading card entity is valued at $10 billion after a $350 million round of funding last September. Rubin called Topps an iconic brand in a statement announcing the move.

“With trading cards and collectibles being a significant pillar of our long-term plans to become the leading digital sports platform, we are excited to add a leading trading cards company to build out our business,” said Rubin.

Former Disney chairman Michael Eisner owned Topps, which operated under private investment firm Tornante.