The popular pizza chain will be dropping “pizza” from its name to go simply by “hut.” The temporary change coincides with the NFL season.

“You can just call us HUT for the next 25 weeks,” the brand wrote on a social media post that features a photo of one of their locations. The snap shows a banner with a football on it covering the word “pizza” on a sign outside the store.

The photo was taken at a Plano, Texas location, where the chain is headquartered, according to local outlet WFAA. The chain also updated its social media avatars with a logo sans the word “pizza.”

The changes come as Pizza Hut’s parent company, Yum! Brands, prepares to sell the chain to private equity firm Long Range Capital for a reported $2.7 billion.

In a press release, Yum! said it expects to make about $2.3 billion in net proceeds from both deals.